Salesforce vs Custom CRM: Which?

Salesforce vs custom CRM, many enterprises hesitate between proven-solution security and complete proprietary development freedom. Here\'s decision criteria.

What Salesforce offers

Salesforce provides mature platform regularly updated with vast integration ecosystem already available. Starting quickly without reinventing proven features, though recurring licensing cost applies.

What custom CRM offers

Proprietary development grants total feature and UX freedom minus platform dependency, though development and long-term maintenance fall entirely to your company or partner. For relatively standard business processes, Salesforce covers most needs. For highly specific requirements, custom CRM may fit better, accepting development investment. Technical team capacity for long-term maintenance significantly influences this choice: companies lacking solid internal technical capacity face strong vendor dependency that custom solutions expose more. This human factor deserves open discussion alongside technical comparison. Complete Salesforce guide and Salesforce category detail more decision criteria. Post your project for specialist guidance.