Marketing & Vente

Website Not Showing Up on Google? Here's Why

A site that is invisible on Google almost always has a precise explanation. Here is how to diagnose and fix it.

Market Research: When Is It Really Necessary Before Launching a Product?

Market research isn't always essential before a launch. Here is when it actually becomes necessary.

Monthly Google Ads Budget by Industry: What to Plan For

What monthly Google Ads budget to plan for, based on the competition specific to your industry.

Local SEO: Getting Found in Nearby Searches

Local SEO follows its own specific rules for capturing nearby searches around your business.

Media Relations for a Startup: Where to Start?

Media relations for a startup start well before the first press release is ever sent out. Here is where to begin.

How Much Does Facebook Ads Campaign Management Cost?

The cost of managing Facebook Ads campaigns depends on several factors worth knowing before comparing quotes.

Google Ads vs SEO: Where to Start Based on Your Budget

Google Ads or SEO: how to choose based on the budget available in your business right now.

How Much Does a Freelance Marketing Strategy Consultant Cost?

How much does a freelance marketing strategy consultant cost, and what does this engagement usually cover in practice.

Facebook Instagram Media Buyer: What Do They Actually Do?

The Facebook Instagram media buyer role explained: daily tasks and the skills the job actually demands.

Facebook Ad Not Performing? Quick Diagnosis

A Facebook ad not performing usually has a simple cause you can diagnose quickly with the right approach.

How to Find a Reliable Freelance Community Manager

The key criteria for finding a reliable, skilled freelance community manager before you commit to a retainer.

Email Marketing: The Complete Guide to Converting Your List

The complete guide to building an effective email marketing strategy and converting your contact list.