Marketing & Vente

Facebook Ads vs Google Ads: Which Fits Your Business?

Facebook Ads or Google Ads: which advertising channel best fits your business and how it sells.

What Does a Google Ads Traffic Manager Do Day to Day?

The Google Ads traffic manager role explained: daily tasks and the value it brings to an SMB.

Facebook and Instagram Ads: The Complete Guide

The complete guide to understanding and running successful advertising campaigns on Facebook and Instagram.

Outsourcing Sales Prospecting to a Freelancer: Good Idea?

Outsourcing sales prospecting to a freelancer: what you need to know before getting started with this approach.

Google Ads Campaign Not Converting: The Common Causes

A Google Ads campaign not converting almost always has an identifiable cause. Here is how to find it.

Freelance Community Manager or Agency: Which to Choose?

Freelance community manager or agency: which option fits your needs, your budget, and your team size.

How Much Does Freelance SEO Cost?

The price of freelance SEO work varies based on several factors. Here is how to make sense of it before requesting a quote.

How Much Does a Freelance Email Marketing Strategy Cost?

The cost of a freelance email marketing strategy varies based on the scope of the engagement you request.

How Much Does a Freelance-Managed Google Ads Campaign Cost?

The cost of a freelance-managed Google Ads campaign breaks down into two distinct budgets. Here is how to estimate them.

SEO Consultant Day to Day: What Do They Actually Do?

Zoom in on what a freelance SEO consultant does day to day: tasks, skills, and the value they bring to an SMB.

Email Marketing vs Social Media: Which ROI?

Email marketing or social media: which channel offers the better return on investment for an SMB.

SEO for SMBs: The Guide to Getting Found on Google

The fundamentals of organic search explained simply, so you understand how to gain visibility on Google without depending on paid advertising.